Customer Success Leadership · AI Strategy · Enterprise Transformation

Mark
Shreve

Customer success and services leader with 15+ years building high-performing teams, driving enterprise-scale transformation, and turning complex technology into lasting business value. LinkedIn's Global Services Professional of the Year.

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96%
Pilot Renewal Rate vs. 60% Benchmark
+26pp
Pilot Win Rate Increase, G@PR
4K+
Hours Saved via Automation
#1
Global Services Professional of the Year
Recognition
LinkedIn Global Services Professional of the Year (Top of 300+)  ·  Inspire Award  ·  EmergeIn Global Leadership Program (1 of 100)  ·  Multiple Superhero Awards  ·  Allyship Ambassador
01

About

I build teams, systems, and cultures that make enterprise technology actually work — for the customers using it and the organizations selling it.

As a Team Lead and Principal Implementation Consultant at LinkedIn, I lead a team of six across the East region while running cross-functional programs that reach 400+ sellers and GTM executives globally. My work sits at the intersection of customer success leadership, change management, and AI strategy — specifically designing programs that drive adoption at scale and building the playbooks, tools, and enablement infrastructure behind LinkedIn's highest-stakes enterprise pilots.

I was named LinkedIn's Global Services Professional of the Year — selected from a field of 300+ — for driving transformation across three simultaneous org-wide initiatives: rebuilding the global Pilot Review system (saving 4,000+ hours annually), leading the AI Taskforce that equipped 80+ employees with Copilot workflows, and spearheading a critical Salesforce-to-Dynamics migration ahead of schedule. These aren't side projects — they run alongside a full customer portfolio and a direct-report team.

Before LinkedIn, I built the customer success function at WeDidIt from a living room with four co-founders to a 20-person Brooklyn office, growing ARR from zero to $5M and reducing annual churn from 85% to 10%. I've been doing this — building, leading, and scaling — since before it had a name.

Alongside my LinkedIn role, I founded MDS AI, a boutique consultancy bringing enterprise-grade AI strategy to small businesses and independent professionals who typically can't access it.

Customer Success Leadership Enterprise Transformation AI Strategy & Enablement Change Management Team Building & Coaching Pilot Program Design Cross-Functional Leadership D&I Leadership
Currently
Team Lead · Principal IC at LinkedIn — leading the East IC team, running the G@PR Roadshow globally, and driving AI enablement across Global Services. Managing six direct reports and cross-functional programs touching 400+ sellers.
MDS AI
A boutique AI consulting practice for small businesses and independent professionals — translating enterprise change management expertise into practical, measurable value for non-technical audiences.
mds-ai.com →
Education
BA, Music & English · Wheaton College (Dean's List, 8 consecutive semesters)

International Scholar · University College Cork, Ireland

ACS Cobham, London — AP Scholar, Varsity XC, Level 8 Music
25
Consultants on methodology I built
250+
Annual pilots run on my playbooks
400+
Sellers using resources I created
$15M
ARR generated via pilot program
02

Experience

2022 – Present
LinkedIn
New York, NY
Team Lead · Principal Implementation Consultant
6 Direct Reports · Cross-functional programs reaching 400+ globally · VP & Director-level stakeholders

Lead the East region IC team across recruiting, onboarding, coaching, performance reviews, and promotions — while simultaneously running org-wide strategic initiatives that have redefined how LinkedIn's Global Services organization operates. Named Global Services Professional of the Year (top of 300+) for sustained impact across three major transformation programs delivered concurrently with a full customer portfolio.

  • G@PR Roadshow: Architected and leading a global field enablement initiative presented to every enterprise+ sales team and GTM executive at LinkedIn Sales Solutions — driving a +26 percentage point increase in pilot win rate on LinkedIn's #1 growth motion.
  • Pilot Review System: Rebuilt the global Pilot Review Deck from a fragmented manual process to a unified, automated insight asset — saving 4,000+ hours annually across 199 employees and 531 unique customers. Drove 3x download growth and 2x unique user growth within four months of launch.
  • AI Taskforce: Formally appointed to lead LinkedIn's Global Services AI Taskforce. Built Copilot prompt libraries and training curricula achieving a 92% readiness pass rate across 80+ employees, saving ~2.5 hours per person per week.
  • Pilot Performance: Led global pilot strategy generating $12–15M in ARR at a 96% renewal rate against a 60% industry benchmark. Increased activation from 73% to 83% globally and incremental growth from 72% to 92% in NAMER.
  • Systems Migration: Led alpha wave of Salesforce-to-Dynamics migration — team fully trained and operational by February 2025, a full quarter ahead of broader rollout. Recognized by Enablement and Ops leadership for proactively surfacing critical edge cases that protected the integrity of the org-wide rollout.
  • Methodology & Scale: Wrote the playbooks executed on 250+ annual LinkedIn pilots. Built the pre-sales and technical sales motion for Enterprise, Key Account, and Strategic segments. Founded and scaled a global practice now 25 consultants strong.

"Mark exemplifies what it means to lead with clarity, impact, and values. His work has saved thousands of hours, aligned teams across functions and geos, and equipped LinkedIn to lead in an AI-first world."

— Award Nomination, LinkedIn Global Services Professional of the Year
2025 – Present
MDS AI
New York, NY
Founder & Principal Consultant
Independent Practice · SMB & Professional Services

Founded a boutique AI consultancy to bring enterprise-grade AI strategy to small businesses, financial advisors, and real estate professionals. Translates 15 years of change management and enterprise enablement expertise into practical, measurable outcomes for non-technical audiences.

  • Delivered early client engagements including AI-powered inbox triage, content generation workflows, and client communications automation
  • Applying enterprise change management frameworks at SMB scale — practical adoption over theoretical frameworks
2020 – 2022
LinkedIn
New York, NY
Senior Customer Success Manager · Pilot Consulting
Founding team member — scaled practice to 25 consultants globally

Founding member of LinkedIn's Global Pilot Consulting team. Built the methodology, playbooks, and delivery standards that became the foundation for a 25-person global practice. Achieved 100% pilot renewal rate. Selected for EmergeIn — LinkedIn's global leadership development program, 1 of 100 employees chosen worldwide.

  • 100% pilot renewal rate and highest CRM sync rate in region
  • Recruited and onboarded 20+ consultants across North America and Europe
  • EmergeIn Leadership Program selectee (1 of 100 globally) · Inspire Award winner
2018 – 2020
LinkedIn
New York, NY
Enterprise Customer Success Manager
$9M ARR Portfolio · ProServ, FinServ, Pharma verticals

Managed a portfolio of enterprise accounts across professional services, financial services, and pharma — verticals that are now formalized practices within LinkedIn. Exceeded churn and engagement targets year over year. Promoted at every review cycle. Served as strategic advisor to traditional industries navigating major platform transformation.

2016 – 2018
BetterCloud
New York, NY
Enterprise Customer Success Manager
Top CSM · 7 of 8 quarters · Certified Google & Slack Admin

Top-performing CSM for 7 of 8 quarters by quota attainment — a combined measure of renewal, churn reduction, and expansion, targeting 1.2x the prior year's ARR across each book of business. SaaS API advisor and certified Google and Slack administrator.

2011 – 2016
WeDidIt
Brooklyn, NY
Director of Client Success
Founding Team · 0 → $5M ARR · 4 employees → 20

Joined as one of four co-founders in a living room. Left a 20-person company with a DUMBO office and $5M ARR. Built the entire client success function from scratch — every process, every hire, every playbook. Reported directly to the CEO on ARR, customer needs, and product strategy.

  • Reduced annual churn from 85% to 10% over three years
  • Hired, trained, and managed a team of three — coaching people with no prior tech experience into flourishing careers in SaaS
  • Managed largest individual quota in the company: $20K/month
  • Oversaw key accounts and all renewals while leading the team
03

AI Practice

AI is not a side interest — it's where my leadership is most active right now, both inside LinkedIn and through MDS AI. I've been an early practitioner, a formal taskforce lead, and a practitioner-turned-teacher.

G@PR
Growth at Pilot Renewal Roadshow
Designed and leading a global field enablement initiative presented to every enterprise+ sales team and GTM executive at LinkedIn Sales Solutions. The program addresses pilot win rate, remediation paths, and AI-powered selling motions — and has already driven a +26 percentage point increase in pilot win rate globally. This is influence without authority at the highest level: changing how 400+ sellers work, none of whom report to me.
92%
Global Services AI Taskforce Lead
Formally appointed to lead LinkedIn's internal AI Taskforce for Global Services (80+ employees). Built Copilot prompt libraries and training curricula from scratch — achieving a 92% readiness pass rate and saving ~2.5 hours per person per week. Started this before any formal mandate existed: identified the opportunity, built the tools, proved the value, then got tapped to lead.
4K+
Automation at Scale
The Pilot Review Deck automation project — designed, built, and rolled out globally — is projected to save 4,000+ hours annually across the Global Services organization. Used by 199 employees and serving 531 unique customers. This is what AI enablement looks like when it's done right: measurable, adopted, and sustainable.
MDS
MDS AI — Independent Practice
Founded to bring enterprise AI strategy to the businesses that need it most but can't typically access it: real estate professionals, financial advisors, and small business owners. Translates change management expertise into practical AI adoption — inbox automation, content workflows, client communications — with real outcomes, not theoretical frameworks.

Interested in AI strategy for your team or business? MDS AI works with organizations at any stage of the AI adoption journey.

Visit mds-ai.com →
04

Skills & Expertise

01
Customer Success Leadership
  • Team building, hiring & performance management
  • Pilot program architecture & delivery
  • Churn reduction & retention strategy
  • Renewal cadence & methodology design
  • Executive relationship management
02
Enterprise Sales Enablement
  • Pre-sales motion design (ENT/KAM/Strategic)
  • Deep Sales & AI-powered selling methodology
  • LinkedIn Sales Navigator expertise
  • GTM executive stakeholder alignment
  • Global roadshow design & delivery
03
AI Strategy & Enablement
  • Microsoft Copilot Studio & prompt engineering
  • AI adoption program design
  • Workflow automation (Zapier, API integrations)
  • Curriculum design & readiness certification
  • Responsible AI practice leadership
04
Leadership & People Management
  • Direct report management & coaching
  • Hiring, onboarding & performance reviews
  • Influence without authority at VP+ level
  • Cross-functional team coordination
  • D&I program leadership & facilitation
05
Change Management
  • Org-wide transformation program design
  • Stakeholder alignment across functions & geos
  • Systems migration leadership (CRM)
  • Adoption measurement & reporting
  • Enablement content creation at scale
06
Consulting & Advisory
  • Enterprise-to-SMB methodology translation
  • Technology stack assessment & selection
  • Business case & ROI analysis
  • Process design & documentation
  • Client success program design from zero
05

Beyond Work

Running
Marathon Runner

Running is central to how I operate — at peak I log around 40 miles a week, with at least one marathon a year. I served as a board member and run leader for North Brooklyn Runners, a 2,000-member non-profit, and as a volunteer running guide for Achilles International, working with visually impaired athletes. Currently rehabbing an Achilles injury while staying fit through cycling and lifting.

Music
Musician & Songwriter

I play drums, write songs, and direct music videos with The Love Ways. Music has been part of my life since I was a kid in London — I double-majored in it at Wheaton, earned a Level 8 Music Certification at ACS Cobham, and played in bands throughout my teens. Creativity is how I stay balanced.

Location
Hudson Valley, NY

I live in Warwick, NY with my wife and growing family. After years in Brooklyn, we moved to the Hudson Valley and haven't looked back. Half American, half British — schooled in London, studied in Cork — I've always felt most at home somewhere in the middle of the Atlantic.

Community
Giving Back

Beyond the running community, I've volunteered with NYC Cares since 2019. I lead diversity roundtables as a LinkedIn Allyship Ambassador and facilitated cross-business inclusion programming. Coaching matters to me — I've helped people with no prior tech experience build careers in SaaS, and that's some of the work I'm most proud of.

06

Contact

Let's
Talk.

Whether you're exploring a leadership hire, interested in AI strategy, or just want to connect — I'm always open to conversations with people doing interesting work.